Wednesday, April 14, 2010

Being a Great Emcee (Part 3 of 3)


Voice Control
This is the MOST difficult thing to share. I have a strong bass, near husky voice. It was because in school, I was the commander for the St. John Ambulance foot drill team. It was a drill also for my voice and I appreciate it.

Well, everyone has a voice, a unique voice! So do not say that your voice is not good enough or not strong enough. YOU have the voice!

If you are at an event for the whole day, do not just speak from the throat. It is difficult to explain but just like singers use the energies from the abdomen, it is the same skill that you must learn otherwise you may be out of voice by the time it reaches half the day.

Connecting with Audience
When speaking, do not just read scripts or talk to the wall. Use eye contact to talk to your audiences. Look at the VIP, guest-of-honour and other guests. You may find it nervous when you look at people but there are people on the floor who will nod and smile at your speech so these give you assurance you are doing well.

If you see frowns, try to smile yourself and when looking at one audience, smile to him or her. It is common that everyone will be looking at you when you speak so when you smile, that person will smile back - straightening all the nerves!

When connection with large audience, I will always do this. "It is difficult to say hi to everyone of you. You are just too many but please help me! Please look at the person next to you - whether is left or right or even both - and say "Hi, thanks for coming!""

This way, everyone starts to network, connect and YOU are connecting with them even before the show starts.
Keeping Audience Up
While there could be speakers who have hypnotized your audience to sleep, it is the duty of the great emcee to keep the audience up! I normally requires audience to clap, give louder applause - each time I mention a name, someone walking up stage, starting a speech, walking down stage, after I summarise the speech, even when someone on the floor asking a question. While applause are intervals, it is the best way to keep your audience work on something (to clap their hands) and keep them up.

It is also good to have a list of clean jokes for your events, something more related to the speaker or event. Example, I have Master HP Tan speaking about Sun Tsu Art of War in a private seminar organised by SAP. It is an IT event and earlier speakers spoke about BI (business intelligence) and gave information about CRM (customer relationship management)... so I related to say that "Today, we have a master who has decided to realign with our organizer today... we have heard BI, CRM, SAP... so Master Tan thinks is cool to have his name HP Tan - Hewlett Packard - maybe we could ask for some advertising fees from HP later."
** Bear in mind when you speak about someone's name, always ask the person first. In this case, Master HP Tan has nodded in agreement when I suggested this.


Know your Stage
Always know your stage and where you will stand. If there are two rostrums, be sure to take the lower one. Most of the time emcees are required to be on the floor while rostrums on stage are for VIPs and speeches to be made. Reason being emcees will use the rostrum more often so the hassle of going up stage and down stage repeatedly is eliminated.

If there is only one rostrum, you can request one from the organizer or hotel (ask about this EARLY, a few days before the event).

Will there be a microphone stand or will you be using a handheld mic? If you are using a handheld, you are down to one hand so make sure your scripts have words bold enough for your reading comfort.

I am also a paperless emcee and I use a laptop for my script. This ease the hassle of rewriting scripts due to last minute changes and throwing a lot of papers at the end of the event. Using a laptop also helps me type, amend and reorganize my script easily. For this, I will always make sure there is source of power for my laptop. You must be prepared if power runs out or the script is missing so be very well prepared before the event is utmost important.


Know WHO is the Boss
Most of the time emcees will receive many "instructions". Someone comes running to you saying you must announce a car blocking the way or someone will come running taking opportunity to announce their company in the VIP list. Whatever happens, know WHO is your boss. Always refer to the boss whether or not things can be announced.

I have had an event where there were sponsorships and at the last minute while I was announcing the prize winners, someone came to me to announce his company's sponsorships. Apparently the organizer did not inform them that there are opportunities for sponsorships. And upon announcing prizes, he took the opportunity to tell me everything he is sponsoring. I had to stop him although he was a good friend, made a quick missed call to the "boss" (the organizer and floor manager) and when he was looking at me, I politely asked him to come near me. I directed the person to talk to the boss instead.

I have people running up to me for many announcements but every single announcement to be made, I always ensure the boss knows. In fact, should there be any consequences later, the boss will be the one responsible.

Also know your boundaries. You are an emcee, although a great one, you are NOT a VIP. If there are lunch/dinner area for the VIP, ask first if you are allowed to dine along at the VIP area. Most of the time I opt for the dining area with members on the floor - to network and know my audience. This helps because most of the time people will listen to a friend and when you have enough friends among the audience, you have less hassle of gaining respect for them to listen to you.

I also had event where they have a party after the speeches. I will also humbly ask if I am allowed to join in the party (if I want to). As I love networking and getting to know people, being an extrovert, I normally like to stay till the end. However, these days recently, I discovered my introversion and normally leaves an event after my job is done.


Protocols
One of the most important in Malaysia. Sometimes the boss or organizer also do not know the right one to use. While they are the boss, I always tell them the right address politely because they are the boss and they think they know best. While they are the boss, if I speak wrongly, it affects my reputation. Audience from the floor will say "This is an experienced emcee, how come she address wrongly!"

Therefore, my homework in my "Emcee" folder on my computer is to find out all sorts of protocols.

Some basics:
- Datuk are referred as Yang Berbahagia Datuk if he or she is not an elected representative of the government. Notice a lady could be a Datuk as well. I have seen an event during a women's seminar where most are all women, those called to be on stage were all women except one man.... and the emcee announced, "We have another man to be on stage, he is Datuk....." and the woman Datuk came up with sour face. And is not nice to change a person's gender.

- Elected government representatives (Dewan Negara and Dewan Negeri) are called Yang Berhormat Datuk/ Yang Berhormat Datuk Sri/ Yang Berhormat Tuan. NOTE: If the recipient gets his datukship because he got the SPMJ award, he is addressed as Yang Berhormat regardless. So if someone has a name card putting "Chew Hoong Ling, SPMJ, DSIS, PJN, SMS, PJK, PPT", do not think that she is arrogant to put all those title abbreviations. Those abbreviations ease your duty in announcing the correct address.

- Yang Arif is for judges; Yang Amat Arif for federal chief judge

- Yang Berusaha can be used for others

- From the royal blood, Tengku, Ungku, Ku, Tunku, certain Raja - addressed as Yang Mulia; Syed and Sheikhs - Tuan; Royals have different addresses, the King and Queen addressed as "Seri Paduka Baginda" and each state has its addresses ie Duli Yang Maha Mulia, Kebawah Duli Yang Maha Mulia, Duli Yang Maha Mulia Baginda, Duli Yang Maha Mulia Paduka Seri. Recently TheStar published a short note http://thestar.com.my/news/story.asp?file=/2010/7/24/nation/6729168&sec=nation

IT HAS been pointed out to us that “Tunku Ampuan Negri Sembilan” is the title of the reigning Yang di-Pertuan Besar Negri Sembilan Darul Khusus’ consort, and as such it cannot be used by a widow of a Yang di-Pertuan Besar.
According to the office of the Yang di-Pertuan Besar Negri Sembilan, the correct form of address for Tunku Najihah Tunku Besar Burhanuddin — the widow of the late Yang di-Pertuan Besar Negri Sembilan, Tuanku Ja’afar Tuanku Abdul Rahman — is Tunku Ampuan Najihah Tunku Besar Burhanuddin.
When Tuanku Ja’afar passed away on Dec 27, 2008, Tunku Najihah ceased to be the Tunku Ampuan Negri Sembilan.
The state, however, has changed the title of the reigning Yang di-Pertuan Besar Negri Sembilan’s consort to “Tunku Ampuan Besar Negri Sembilan”.
That title is now held by Tuanku Aishah Rohani Tengku Besar Mahmud, the consort of Tuanku Muhriz Tuanku Muna wir, the present Yang di-Pertuan Besar of Negri Sembilan Darul Khusus.
Accordingly, the title “Tunku Ampuan Negri Sembilan” no longer exists.
- Yang Amat Berhormat for Prime Minister and Deputy Prime Minister, Menteri Besar/ Chief Ministers, Yang Amat Berbahagia for Tun (if they are no more in the government). DMN (Darjah Utama Seri Mahkota Negara) holders, although higher than Tun but does not carry any title will use Yang Amat Dimuliakan.

- Datukship from states is "Dato'" while from the federal government, Sabah, Sarawak and Melaka is "Datuk"


**NOTE: This is only a guideline and correct at time of writing. Protocols may change from time to time so please refer to the Prime Minister's Department for a complete and updated list.

For a good book on protocol and correct forms of address, click on the picture of the book cover. 

Well Prepared
Be always prepared. I know I am paperless and use a laptop so I always ensure they have a power point. But if the source of power is too far, it will mean I can't use the laptop. I will use my PDA (backup a version of script at the PDA!) or I will bring an extension wire.

I also ensure the microphones are good and test its noise reduction functions. Most of the microphones are very good in quality unless it is meant for concerts. I like mics from Kuala Lumpur Tower and I praised the technicians saying the mics were superb and they explained that those are really good mics.

I am contemplating getting my own personal mic for emceeing too! :)

Do not be nervous when your script is missing. Just speak spontaneously. The thing you cannot forget is the flow of event. So if you can't say anything, just say, "Next...." "Let us hear a speech from xxx." Two sentences will not ruin your nerves. And remember to SMILE! It is sometimes funny to lose the scripts so smiling at my own mistake is cool... and the floor smile with you not knowing you lose your script... And since losing my script once, I have been emceeing spontaneously for some time without script now and practice makes perfect.

So, while the VIP is giving a speech, I will retype my script on the spot. Imagine if you are using paper and pen.... Pen runs out of ink? ..... :) SMILE!


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Ending this part 3, I hope it gives enough information and tips for you to start as a great emcee! I will continue to update this blogs with current experience and share tips on turning adversities into laughters and how to handle difficult situations.

Hoong Ling is an experienced emcee with more than 10 years of experience as freelance emcee before she starts emceeing seriously in the past 6 years. To have her emcee for your event, please find out details from www.hoongling.com.

Monday, April 12, 2010

Being a Great Emcee (Part 2 of 3)

Script Writing

As an emcee, hosts will expect you to write your own script although they should provide you a short draft. There are events which are very well prepared so the hosts will give well-prepared scripts and all you need to do is to follow the script.

However, very often, you are required to write your own script.

First thing first, you will need an event flow or a program for the day. This is the most important ingredient for good script writing. Without it, you will not be able to write a script because you do not know what will happen. Do take note that the program flow normally comes very late - reasons being VIPs were not confirmed, guest of honour may not have confirmed their attendance or last minute changes making everything changed or a prize giving ceremony awaiting confirmed list of recipients.

With a program flow, go through what is in the list and close your eyes to IMAGINE what will happen at every instance of the program. Example, a program flow may queue this way:

8.00am - Arrival of guests and registration
8.30am - Arrival of Guest of Honour
9.00am - Welcoming Guest of Honour
9.05am - Opening speech by Chairman of XXX Association
9.20am - Keynote Address by Guest of Honour
9.50am - Launching of XXX Products
10.00am - Award Presentation ceremony
10.30am - Token of Appreciation to Guest of Honour
10.40am - Photo moment
11.00am - Event ends

The above can be considered a very good flow of event - giving information of every flow to minute accuracy. There are a lot of questions to ask if you just close your eyes to imagine the event.

8.00am - Arrival of guests and registration
Are the guests given any goodie bags? (I will explain why you need this)
Are the guests given name tags and do these tags have security purposes? (ie only those with tags will be allowed entrance to restaurant for lunch)
Who are the guests? College students, corporate, association heads?

8.30am - Arrival of Guest of Honour
Who? Exact title? Minister or Head of Organization?

9.00am - Welcoming Guest of Honour
A standing ovation to welcome or just a stand up or just an applause?

9.05am - Opening speech by Chairman of XXX Association
Who? Full name? Full title? Any introduction needed?

9.20am - Keynote Address by Guest of Honour
What is the theme of the event and any introduction needed?

9.50am - Launching of XXX Products
What products? Explanation?
Is the event meant for the launching of products? What gimmicks or significance used?
Are all the music, products, items ready?
WHO will launch the product, accompanied by who?

10.00am - Award Presentation ceremony
Who present, accompanied by who?
Who are the award recipients?
What are the awards given? (Must explain so that audiences will not feel blank or left out)

10.30am - Token of Appreciation to Guest of Honour
What gifts?
Who will give the token?

10.40am - Photo moment
Who will be on stage and who will the organizers want to be in the photo?

11.00am - Event ends
Any refreshments prepared? If yes, where will it be served?

DO NOT assume anything. Some may just say, "Oh! Of course it will be the chairman giving the token of appreciation to the Guest of Honour. Why should I ask?" Remember, you are going to be a great emcee. A great emcee finds out things - some organizers may want to give the honour of presenting the token to sponsors.

(Will write on a topic on script writing but for now, imagine the flow and what to speak during the flow of event)

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Backup

At times things may not go as flow and you may need to speak a little longer or a little slower to allow preparations. One example was when one of the speakers next in line had a wrong powerpoint slide. I have to speak or explain things before his session to drag time for his preparation.

Remember, a great emcee will not blame others for things went wrong. Remember, a great emcee is a conductor and you control the event. A great emcee is always in control and never panic when things went wrong. So you can't say, "The speaker is so not well-prepared and he brought the wrong slides. So let me tell some jokes while we wait for him."

A great emcee always say speakers are great, organizers are great and everyone is great! If you put the blame on the speaker and pull a sour face just because he screwed up, just imagine how will he face the audience when he comes out to speak later. You will not want to be in that position so make a good backup.

Example, is there anything given as goodie bags? Or door gifts? Explain the significance of these. Most often people throw or not appreciate these free gifts. They are free anyway but if explained, the items could be valuable. In one occasion, an organizer gave out table calendars as door gifts - nothing special. But upon asking, the organizer actually have gotten the calendars from overseas just for the significance of the event - if not explained, I bet most of the audiences will leave them behind or just throw them away.

If your eyes could look around, it does not take long for you to notice more things. Are the curtains red - could it be connected to the event? ie. curtains red for a Chinese New Year event will make me say, "Look around you - for the sake of Chinese New Year, we even have red curtains to surround you. Red is a significance of luck and Chinese like red and often decorate their houses with red colour to welcome the festive season." And then I will go on to say things about red packets, red fire crackers, red used in dumplings....

..... to be continued